Integrated Concept was provided the task of re-branding one of the biggest national road safety management companies in Australia. Altus Traffic has built up a stirling reputation as a major ambassador and enforcer of road safety over the past ten years and now provides the same services in the United States. Integrated Concept created a new identity that reflected elements of their previous branding in order to retain the trust and credibility already established by the company, whilst providing a new modern and unified aesthetic that will appeal to a broader global audience.