recent projects

Armadale Shopping Centre

In the competitive world of retail marketing, it takes a bold campaign to stand out from the crowd. Integrated Concept have devised sales and season driven marketing campaigns for Armadale Shopping City over the last few years with great success. The London Calling strategy utilised consumer participation to drive sales with one lucky shopper winning flights to London. Point of sale advertising promoted the campaign, urging shoppers to get involved simply by picking up a passport and obtaining a stamp whenever they visit their favourite retailers.