Integrated Concept designed and developed a campaign for Pert Heritage Day on the 12th & 13th November 2011. The campaign was designed to promote the free events and activities which people could take part in during the Perth Heritage weekend.As part of the campaign design we created Holmes the Heritage Hound who will be used as a visible character wherever Heritage Perth can be found and is designed to grab peoples eye and direct them to important facts and any interesting little tidbits.