Integrated Concept was commissioned to freshen the HomeStart brand. The leading home builder, part of the BGC group, needed a new direction to ensure its name was always first when first home buyers thought of entering the marketplace. Initial brand evolutions lead the way to an overhaul of the HomeStart advertising. By creating a friendly and fun style, that made home owning seem accessible for all, Integrated Concept succeeded in increasing sales enquiries dramatically. By utilising radio advertising and prize giveaways for a brand awareness campaign, along with the creation of a new website, HomeStart is perfectly set for a continued successful future.