Ironclad Mining approached Integrated Concept with the goal of creating a bold, distinctive presence within the WA mining sector. They made it clear to us they were a very determined, positive company with strong infrastructure and an experienced team, looking to stand out from the crowd. We looked to the past for groups that have displayed the same characteristics, and realised the Spartan’s bravery and strategic thinking embodied all the core values of Ironclad Mining. The brandmark was devised from the iconic Spartan helmet, with an accompanying war pattern inspired by shields and weaponry of the civilisation being used as a secondary graphic in print application. We have also recently completed an overhaul of the Ironclad website that showcases their key projects and scope of their success within the sector.