Each season brings with it fabulous new fashion trends so with every new season Integrated Concept create the glossy A4 lifestyle magazine for Lakeside Joondalup. We select some of the latest looks along with some stunning models to wear the clothes and create a contemporary magazine showcasing the hot new trends, along with editorial features and advertorials which capture the imagination of all existing and potential customers of Lakeside Joondalup Shopping Centre. This magazine is distributed to the Lakeside Joondalup catchment areas and within the centre itself. The Lakeside magazine was proudly the overall winner at the Property Council of Australia's Retail Property Marketing Awards for 2011.