Ironclad Mining approached Integrated Concept with the goal of creating a bold, distinctive presence within the WA mining sector. They made it clear to us they were a very determined, positive company with strong infrastructure and an experienced team, looking to stand out from the crowd. We looked to the past for groups that have displayed the same characteristics, and realised the Spartan's bravery and strategic thinking embodied all the core values of Ironclad Mining.
As one of Perth's most unique and must see tourist attractions Integrated Concept developed a brochure that captured its considerable history and reflected its one of a kind architecture. We also worked with the Swan Bell Tower to produce a new shop layout, which was visually more striking to visitors, and improved the customer journey, promoting products more clearly. Mot recently Integrated Concept have developed the new VIP card for board members and ambassadors.
Each season brings with it fabulous new fashion trends so with every new season Integrated Concept create the glossy A4 lifestyle magazine for Lakeside Joondalup.We select some of the latest looks along with some stunning models to wear the clothes and create a contemporary magazine showcasing the hot new trends.The Lakeside magazine was proudly the overall winner at the Property Council of Australia's Retail Property Marketing Awards for 2011.
Integrated Concept designed and developed a campaign for Perth Heritage Day on the 12th & 13th November 2011. The campaign was designed to promote the free events and activities which people could take part in during the Perth Heritage weekend. As part of the campaign design we created Holmes the Heritage Hound who will be used as a visible character wherever Heritage Perth can be found and is designed to grab peoples eye and direct them to important facts and any interesting little tidbits.
Integrated Concept was commissioned to refresh the HomeStart brand. The leading home builder, part of the BGC group, needed a new direction to ensure its name was always first when first home buyers thought of entering the marketplace. Initial brand evolutions lead the way to an overhaul of the HomeStart advertising. By creating a friendly and fun style, that made home owning seem accessible for all, Integrated Concept succeeded in increasing sales enquiries dramatically.
Commissioned to create a unique and bespoke logo and brand identity; Integrated Concept produced a branding solution for above and below the line campaigns which emulated the exclusivity and premium quality of the Savoir Faire Cosmetics Products. These have delivered excellent results and have positioned Savoir Faire Cosmetics strongly within the Australian cosmetics industry.
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